Regulatory Implementation and Impact

Sender ID Regulation

Telecom Regulatory Authority of India (TRAI) has given a direction to all telecom service provider of India to prefix an Identification Code before SenderID for every message sent using alpha and numeric sender ID. The Direction can be downloaded directly from TRAI website or simply by clicking following link: https://www.trai.gov.in/WriteReadData/trai/upload/Directives/131/direction10dec08.pdf

The Identification Code will be of three characters, consisting, Service Provider Code and Service Area Code, followed by a Hyphen character. Hence, the maximum length of a sender ID has been fixed to 6 characters for alpha and numeric both.

The details of circle codes are as below: